Group of young men with black masks and dark clothing gathered around a yellow off-road vehicle in front of a residential building. One man sits in foreground wearing a yellow jacket, others pose or sit in and around the vehicle, with one standing through the sunroof.

HTNS

For Hurts The New Sexy, Proph delivers a bold, emotionally complex debut and the visuals bring that world to life. Shot by CSSP, the series uses sharp stillness, rich colour, and strong composition to mirror the album’s mood. With a bold palette of yellow, black, and white, a nod to Croydon and its identity. The imagery builds a visual universe that’s confident, controlled, and campaign-ready.

Man with braids and beard standing in front of a yellow SUV with eyes closed, wearing a yellow jacket, at sunset.
Profile of a man with braided hairstyle, beard, and earrings, standing outdoors near a yellow vehicle with blurred background.
A young man with braided hair, beard, and earrings wearing a yellow jacket standing in front of a yellow vehicle, possibly a school bus.
A man with cornrow hairstyle and beard leaning against a yellow vehicle with eyes closed during sunset.
A man with braided hair is standing in front of a yellow Land Rover vehicle in an outdoor setting with houses and leafless trees in the background.